How to Enhance Your Business with Custom Box Packaging

Jennie Hunt
4 min readJun 15, 2021

Custom cosmetic packaging typically refers to a large variety of sturdy boxes designed especially for the cosmetics industry. If you sell your cosmetic goods online, your top concern is always to safely ship them to your clients. A missing lid or the wrong type of packaging can mean a lost customer forever. Fortunately, rigid foam boxes are perfect to ensure undamaged delivery without ever compromising your reputation with your clients.

There is a wide range of cosmetic boxes available from which to choose. Many cosmetic companies use standard box-like boxes to ship their goods, but others prefer to go with custom printed boxes that are unique to their brand. Luxury cosmetic boxes, in particular, are very popular because they provide a luxurious way for you to show your client how much you appreciate them and care about their needs. Luxury packaging comes in a variety of styles and materials. These include:

Cardboard-based beauty product packaging:

Rigid, recycled cardboard boxes that are perfect for sending scented candles, lotions, and other aromatherapy kits and supplies. The Custom rigid boxes are covered in cellophane to prevent moisture from damaging the contents. These eco-friendly boxes may also have a variety of separate sections to keep your supplies organized. Mobile phone and power cord compartments are also common features on rigid boxes.

Padded cosmetic packaging

Made of high-quality cotton or microfiber, padded cosmetic packaging offers optimal protection for your products. They are perfect for sending makeup items, soaps, shampoos, and conditioners. Padded cosmetic packaging can be customized with different types of fabric, to ensure ease of handling and safety during transit. These cosmetic packaging boxes are easy to ship, as they have special handles and straps, to prevent damage during shipping. Padded cosmetic packaging boxes also come in a variety of colors and are often available in many different combinations of colors and patterns.

Easy to Assemble and Shipping

Both packaging options are great for sending bath and body supplies, creams, lotions, sunscreens, and deodorant. Unlike rigid cosmetic packaging, these packaging solutions are easy to assemble and can be shipped via regular air freight or ground courier. However, large orders are best sent via ground courier due to the large size and weight of many bath and body supplies.

Selection of Material for Custom Cosmetic Boxes

Custom cosmetic packaging includes a wide range of choices in materials. Available options include cardboard, wood, cardboard fibreboard, and specialty materials, such as cardboard for decorative boxes, and hard plastic and cardboard boxes designed specifically for small toys, handbags, jewelry, and other fragile items. Boxes designed for these purposes are typically constructed of reinforced cardboard, and the inside is lined with a thin plastic laminate or vinyl. They are available in a wide range of sizes, thicknesses, and surface textures to meet specific packing requirements, including textured and smooth surfaces to avoid scratches and abrasions during shipping.

Depending on your product’s purpose, you may also want to consider a custom packaging design. Depending on the material, color, and texture of your cosmetic packaging, you can pack your handbag, compact, shower gel, shampoo, and other personal care products in different ways. For example, you can add bubble wrap or tissue paper for delicate items or wrap individual bars of lip gloss in cellophane, to keep them from sliding. Custom packaging designs are an integral part of making your product a “one-of-a-kind,” and are also an effective way to make an impression on your customer.

How Custom Packaging Valuable for your Product

Custom packaging services help you customize your cosmetic products to meet both your specific needs and budget constraints. Whether you’re looking to display your cosmetic products in department stores and boutiques, or for an added boost during the holiday season, your cosmetic products can be displayed attractively in custom-designed boxes that will not only provide you with value and longevity but a unique appearance that speaks to your style and personality. If you’re looking to improve your brand’s visibility and recognition at a more affordable cost than traditional marketing methods, consider using internationally recognized cosmetic packaging solutions to give your products the visual makeover they need. With appropriate investment in your cosmetic products, your business can enjoy the wide range of benefits that come with global custom packaging.

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Jennie Hunt

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